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KMID : 1011620080240010016
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Korean Journal of Food and Cookey Science
2008 Volume.24 No. 1 p.16 ~ p.22
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A Study on Billed Silvertown Residents` Satisfaction and Trust with Foodservice
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Kim Ha-Yun
Shin Mi-Kyung
Kim Myung-Hee
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Abstract
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This study focused on the attribution factors affecting billed Silvertown residents' satisfaction and trust in relation to foodservice. Residents living in 'N' charged Silvertown were randomly selected for the study. Among them, 27 did not complete the survey, and a total of 143 questionnaires were analyzed. Data analyses were carried out using the frequency, factor analysis, cross tabs, and regression procedures of the SPSS 12.0 package. The results were as follows. First, for prospective Silvertown residents, among all the service offered, meals and medical services were of primary importance. Second, for Silertown foodservice, menu variety and taste were the most important aspects. Third, in the factor analysis for effects of foodservice on satisfaction and trust, the factor were restaurant facilities, food taste and quality, and restaurant operations. Fourth, in the relationship between the restaurant operation and residents' satisfaction levels, restaurant equipment, food taste and quality, and the resident's level of trust were significant. Finally, foodservice satisfaction and trust significantly affected residents' satisfaction with living in Silvertown.
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KEYWORD
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Silvertown, satisfaction, trust, foodservice
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